New Jersey Entrepreneurs: Talented + Resilient

Choose NJ
Written By Peter Freeby

by Carley Graham Garcia

This is a challenging time for New Jerseyans, to say the least.

For this New Jerseyan, the last few weeks have been marked by endless Zooms, a makeshift virtual elementary school in my dining room and conversations about the increasing panic about the state of small business and the start-up ecosystem.

Last week, my friend Kacy Erdelyi sent me a note that she would officially close Joyist, the organic functional foods cafe she founded around the corner from our houses. Kacy is not just a neighbor. She and I, along with New Jersey Economic Development Authority President Tim Sullivan, were college classmates. Kacy is a former New York City advertising agency executive turned small business owner in Montclair, the dynamic urban suburb we now both call home.

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Peter Freeby

I design and build books, periodicals, brand materials, websites and marketing for a range of artists, non profits and educational programs including Elizabeth Murray, Jack Tworkov, Edith Schloss, Janice Biala, Joan Witek, George McNeil, Judy Dolnick, Jordan Eagles, John Silvis, Diane Von Furstenberg, The Generations Project, The Koch Institute, The McCandlish Phillips Journalism Institute and the Dow Jones News Fund.

https://peterfreeby.com
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